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Clearbit was acquired by HubSpot in 2023 and is now bundled into Marketing Hub - not a standalone list builder, and accessing it starts at $800/month.
TL;DR — 5 things to know
Clearbit was genuinely one of the most innovative B2B data companies before HubSpot acquired it in November 2023. Its real-time enrichment, website visitor identification, and buyer intent signals were differentiated products built on strong data engineering. Many of those capabilities still exist but are now integrated into HubSpot Marketing Hub rather than available as standalone products.
The post-acquisition reality is that Clearbit's capabilities are now bundled into a $800+/month HubSpot subscription rather than available at the lower standalone pricing Clearbit charged directly. For teams already in HubSpot and paying for Marketing Hub, the enrichment layer adds value without additional cost. For everyone else, accessing Clearbit's capabilities now requires committing to a HubSpot subscription that costs far more than the enrichment layer is worth in isolation.
Marketing Hub Professional $800/mo x 6mo at limited reveals/mo
Marketing Hub Professional $800/mo x 12mo
Marketing Hub Professional $800/mo x 30mo
Marketing Hub Professional $800/mo x 60mo
Quarvio: one-time purchase, valid 12 months, pre-verified before delivery. Clearbit (HubSpot) pricing verified against their live pricing page, 2026.
Source: HubSpot press release, November 2023
Source: HubSpot product documentation, June 2026
Source: HubSpot pricing page, verified June 2026
“Clearbit got folded into HubSpot and now the only way to access it is through a Marketing Hub subscription that costs $800/month. Used to pay $99/month standalone. The acquisition effectively killed it as an option for anyone not already on HubSpot.”
— u/revops_mgr · r/sales · 312 upvotes
Clearbit is an enrichment and intent layer inside HubSpot - not a standalone list-building product. Accessing it requires a HubSpot Marketing Hub subscription starting at $800/month, and the product is designed to enrich existing contacts or identify website visitors, not build new verified lists from scratch. For teams that need a verified B2B contact list to import into a cold email tool, Quarvio solves the problem Clearbit was not built for.
HubSpot acquired Clearbit in November 2023. The Clearbit brand and standalone product access have been phased into HubSpot's product suite. Clearbit's data enrichment capabilities are now available as part of HubSpot Marketing Hub. The Clearbit API still exists for existing customers, but new customers access Clearbit functionality through HubSpot rather than as a standalone subscription.
Direct Clearbit subscriptions for new customers are no longer the primary offering. HubSpot now routes buyers toward Marketing Hub, which includes Clearbit enrichment as a bundled feature. For new buyers, accessing Clearbit's data means subscribing to HubSpot Marketing Hub starting at $800/month.
Clearbit was designed as an enrichment and intent data layer, not a list builder. Its core value was enriching existing contacts in your CRM with firmographic and technographic data, and identifying website visitors. For building new contact lists by job title and industry from scratch, Clearbit was not the right tool before the acquisition either.
HubSpot Marketing Hub Professional starts at $800/month for 3 seats, billed annually. This includes the Clearbit enrichment features. For teams who only need contact enrichment data and do not use HubSpot's marketing automation, email marketing, and landing pages, the $800/month entry point is difficult to justify for data alone.
For CRM enrichment of existing contacts, Apollo's enrichment API, Lusha's CRM integration, or Clay's waterfall enrichment are available alternatives. For building new lists rather than enriching existing ones, Quarvio delivers pre-enriched, verified contact lists by job title and industry without a CRM integration requirement.
Verified B2B contacts from $129 for 5,000. One-time purchase, 12 months valid, 90%+ deliverability guaranteed. No subscription, no seat limits.
