Verified Head of HR contacts at companies with 2,000+ employees. 3.3% average reply rate (Woodpecker 2024). One-time purchase, no subscription, 90% deliverability guaranteed.
Key stats
Relationship-led, proof-of-concept oriented. Enterprise buyers cannot make fast decisions regardless of how compelling the email is — the process requires it. Cold email to enterprise is about getting the first conversation, not closing in a sequence. Focus on the VP Sales or Regional Director who has enough autonomy to run a pilot evaluation.
Head of HR is above average for the Head-of category. HR professionals frequently receive vendor outreach and have established evaluation processes. Primary buyer for staffing/recruiting agencies using Quarvio. Talent pipeline and cost-per-hire framing.
Enterprise buyers focus on risk reduction, not cost. They already pay for ZoomInfo at $30k+/year. Lead with the deliverability SLA, GDPR compliance, and the no-subscription model that allows geographic spot-buying without committing additional seats.
+ verifier, credits expire
annual contract
+ verifier, credits expire
annual contract
+ verifier, credits expire
annual contract
+ verifier, credits expire
annual contract
Complex multi-stakeholder evaluation. VP Sales or CRO initiates; procurement, legal, and information security all have input. Proof of concept or pilot often required before full commitment. Email filtering is aggressive at enterprise level — reaching the right contact is harder. Head of HR at enterprise companies (2,000+ employees) combine 45-day buying cycles with Full HR tech authority at growth-stage companies. Enterprise buyers focus on risk reduction, not cost. They already pay for ZoomInfo at $30k+/year. Lead with the deliverability SLA, GDPR compliance, and the no-subscription model that allows geographic spot-buying without committing additional seats.
Head of HR averages a 3.3% reply rate in B2B cold email (Woodpecker 2024). At enterprise companies, reply rates are typically around average (3.2%) because decision makers are accessible without heavy gatekeeper filtering.
Common purchase triggers: Outbound efficiency audit comparing incumbent (ZoomInfo/Cognism) vs alternatives, geographic expansion into new markets, cost reduction initiative, SDR team restructuring. Relationship-led, proof-of-concept oriented.
SMTP verification runs at the moment of order delivery. Each Head of HR contact at a Enterprise company is tested against the live mail server. Contacts that fail are replaced before delivery. Bounce rate: typically below 3%.
4 touches over 21 days is the recommended sequence for Head of HR. At enterprise companies, a full 4-5 touch sequence is appropriate as buying cycles at this size average 45 days.
SMTP-verified at delivery. 90% deliverability guaranteed. One-time purchase, no subscription, credits valid 12 months.